Personalisation Success: Endeavour Foundation’s Partnership with Codehouse and Sitecore

The Endeavour Foundation, a 70-year-old Australian organisation dedicated to empowering individuals with disabilities, embarked on a transformative digital journey to enhance user experience and engagement. Partnering with Codehouse, renowned for their "personalisation always" ethos, the foundation leveraged Sitecore’s robust personalisation capabilities to deliver a next-generation digital experience.

The Challenge: A Vision for Digital Transformation

Endeavour Foundation sought a partner who could “go beyond a rebuild” and revitalise their Sitecore platform to deliver an entry point for personalisation, testing, and optimisation. Their goals included:

• Developing a deep understanding of their diverse audience.

• Employing a user-centric design and personalisation strategy.

• Harnessing analytics and Sitecore’s tools to create meaningful digital experiences.

Following a rigorous RFP process around supporting Endeavour to roll out a new digital presence based on an existing design, Codehouse emerged as the ideal partner, thanks to their expertise in Sitecore, UX/UI, and their collaborative approach.

The Collaborative Process: Building the Optimisation Blueprint

The project began with a review of existing designs, commissioned by a third-party agency. Codehouse collaborated closely with Endeavour Foundation’s in-house UX specialists to map customer journeys with a focus on personalisation. This collaboration produced an Optimisation Blueprint, a foundational document guiding the implementation of Sitecore’s personalisation capabilities.

Key tools employed included:

• Sitecore XP and xDB for experience management and data collection.

• Sitecore Experience Editor for real-time personalisation.

• Sitecore Personalisation Rules Engine and A/B Test Rules for targeted testing and segmentation.

• Sitecore Engagement Analytics to measure performance and optimise further.

The partnership emphasised knowledge transfer, enabling Endeavour Foundation’s internal teams to ideate and implement personalisation strategies independently while continuing collaboration with Codehouse for long-term optimisation.

From Strategy to Execution: Personalisation in Action

Codehouse and Endeavour Foundation revisited the core Engagement Value Scale to align digital goals with organisational objectives. This was paired with a reimagined customer journey strategy that documented tactics and success metrics. Personalisation initiatives targeted key areas notably the Disability Services page, which previously featured generic content.

By introducing personalised banners and content based on user behaviour and interest profiles (e.g., Home Services, Community Services, or Work Services), the experience was tailored to align with user intent and journey stage. For instance:

• Personalised banners highlighted relevant content based on real-time user behaviour.

• Customised user pathways guided visitors to high-value assets and encouraged further engagement.

Results: The Impact of Personalisation

The initial rollout of personalisation delivered impressive results:

• A 31% increase in visitor engagement value.

• A 151% uplift in targeted interactions with personalised content.

These outcomes validated Endeavour Foundation’s transition toward an experience-focused mindset, moving beyond traditional content authoring to an innovative approach that prioritised user needs and behaviour.

Disability Default Page

Personalised Banners

Future Goals: Expanding the Personalisation Journey

Building on these successes, Endeavour Foundation is preparing for their next major initiative: a personalised brand awareness campaign. Upcoming plans include:

• Developing custom Path Analyser maps to track visitor behaviour after entering the site via campaign-specific channels.

• Enabling advanced forms to guide visitors toward relevant downloads, evolving personalisation from implicit (behavioural) to explicit (intent-based).

These enhancements aim to create a seamless and personalised journey, ensuring visitors find the most relevant content efficiently.

Conclusion: A Model for Digital Success

Endeavour Foundation’s partnership with Codehouse demonstrates how personalisation, driven by Sitecore’s advanced capabilities, can transform digital experiences. Through collaboration, strategy, and the effective use of technology, the foundation has not only improved engagement but also laid the groundwork for future innovation.

As Endeavour Foundation continues to refine their personalisation strategy, their efforts serve as a benchmark for organisations aiming to build inclusive, user-centric digital experiences that resonate with diverse audiences.