With the recent release of Google Analytics 4 (GA4), it's time to consider upgrading from Universal Analytics (UA). Doing so will take advantage of the new features and benefits that are sure to revolutionise user tracking for your business.

• Enhanced user-centric data collection

• Improved data accuracy

• Deeper insights with AI-powered analysis

• Future-proofing your analytics

Enhanced user-centric data collection

With GA4, your business can take a user-centric approach to data collection. You can track user journeys across devices and platforms with a better understanding of your customers’ behaviour.

Additionally, the new "Events" feature will enable your business to track even more actions. This means you’ll have a better picture of how users are interacting with your content.

Improved data accuracy

One of the significant benefits of GA4 is improved data accuracy.

The platform uses machine learning models. These identify relevant data and filter out spam traffic, making the data you collect more accurate and reliable. This accuracy allows you to make informed decisions based on your website's performance.

Deeper insights with AI-powered analysis

GA4 is smart. It uses advanced machine learning models to provide your businesses with deeper insights into your website’s performance. With this, you can quickly and easily identify trends, opportunities, and issues with the customer experience.

GA4 also offers more robust reporting capabilities, allowing you to create custom reports and dashboards to track specific metrics and KPIs.

Future-proofing your analytics

UA support will end, so it’s best to start planning the switch to GA4 and future proof your analytics.

Migrating early safeguards against any potential data gaps, or even losses, you might encounter should you miss the 1st July 2023 deadline.

Working with Codehouse

At Codehouse, we understand the importance of accurate user tracking and the benefits of upgrading to GA4. We also understand that you may have questions about the migration process. To that end, we’ve compiled a comprehensive list of FAQs that will help.

Our GA4 migration service is in full swing. We’re currently in the process of seamlessly transitioning our customers from UA to GA4. If you want to ensure your data is migrated accurately, get in touch with our experts.