First launched in November 2005, it has since become the industry standard for web analytics.  

Google Analytics provides many businesses with valuable insights into their website performance, including visitor demographics, source of traffic, page views, and more..  

But support for Universal Analytics (UA) is ending on 1st July 2023. This change means your business must start thinking about migrating to Google Analytics 4 (GA4), which offers advanced capabilities and improved tracking and reporting features. 

Migrating to GA4 offers a range of benefits for your businesses, including, but not limited to: 

1. A comprehensive view of the customer journey 

2. Machine learning capabilities 

3. Enhanced tracking and reporting capabilities 

1. A comprehensive view of the customer journey 

GA4 gives you a comprehensive view of customer journeys across different platforms and devices.  As your customers interact with your business’s touchpoints, including websites, mobile apps, social media, and email, GA4 tracks these interactions, giving you a complete picture of the customer journey from acquisition to conversion and beyond. 

2. Machine learning capabilities 

GA4 offers machine learning capabilities. This helps your businesses make more informed decisions about your marketing efforts.  

By analysing this data, GA4 provides insights into which of your channels and campaigns are driving the most conversions and revenue. This allows your business to optimise your marketing budget accordingly and focus on what works best.  

3. Enhanced tracking and reporting capabilities 

GA4 offers a whole range of new features that can help you improve your digital marketing efforts. For example, the platform has enhanced tracking for video and user engagement, which can help you understand how users interact with your content.  

You’ll also benefit from better and more detailed reporting, including real-time data analysis and customisable dashboards, making it easier for you to track key performance indicators and measure the success of your marketing campaigns. 

How to migrate from UA to GA4 

Migrating from UA to GA4 must be a top priority for your business, yet we understand that you may have some questions. That’s why we’ve compiled a comprehensive list of FAQs on the subject. 

Migration is a  straightforward process and there are loads of resources available to help you make the switch.  

Google for instance, provides a step-by-step guide and a migration tool that simplifies the process. But for that additional peace-of-mind you can opt for a migration service provided by Codehouse. 

Working with Codehouse 

Our team of experts has extensive experience in analytics and can help you seamlessly switch to Google Analytics 4. In fact, we’re helping our customers right now with their GA4 migration. 

We offer a comprehensive GA4 migration service that includes an audit of existing data and configurations, a customised implementation plan, and ongoing support and optimisation.