Challenge
International SOS, a pioneer and leader in international health and security risk management, wanted to redesign and rebuild their website so that it truly reflected their value proposition and provided visitors with easy access to compelling and immersive content.
The overall objective was to deliver a refreshed digital experience that represented their global leadership position and to generate more enquiries and conversions through effective content and conversion points.
The new site was also a foundational project, both from a design and technical perspective, laying the groundwork for an ambitious digital future.
Solution
To meet the vision, Codehouse’s Digital Experience teams worked in close collaboration with International SOS stakeholders to formulate high level user journeys and persona definitions. These were then used to establish a bold design direction that conveyed the International SOS proposition and ethos.
Working with the wider organisation, hi-fidelity prototypes were used to elicit feedback and evolve the design further, ensuring the site would meet the defined immediate and future needs. Technical requirements were established working closely with International SOS’s technical teams, who wanted to leverage the benefits of the latest available web infrastructure capabilities.
A 'headless' implementation utilising Sitecore JavaScript Services (JSS) and React on Sitecore 10.1 was delivered, hosted on Amazon Web Services (AWS), delivering greater flexibility, faster time to market, and cost savings when compared to more traditional methods.
The new infrastructure utilises Containers, a technology which uses Operating System Virtualisation to ‘box’ software with independent and isolated processes from other applications. Docker and Kubernetes (k8s) were implemented for this, along with the vast array of Amazon services for a development and deployment pipeline that is rapid, reliable and responsive.
Results
The International SOS Sitecore 10.1 website is bold and authoritative, reflecting their values of passion, unrivalled expertise, respect, and care.Following its launch, the new International SOS website has achieved extremely positive results:
Over 2.1 million pages views, a 4.1% increase
163% rise in Average Session Duration
36% increase in Average Page Visits/Sessions
25% reduction in Bounce Rate
8.2 % increase in Returning Visitors
Visit the International SOS website at www.internationalsos.com
