It now offers a formidable composable stack that enhances digital marketing capabilities. It does away with (what is now considered) the old siloed approach to data management and customer experience.

Granted, a digital experience platform is the sum of its parts. And no doubt your business has everything it needs to give your customers a seamless journey to conversion. But is it seamless at your end? Are your business processes working?

For instance, does your email marketing automation software dovetail perfectly with internal systems like your web content management system?

MACH architecture

Sitecore's Composable DXP could be the perfect solution to breaking down your data silos. It uses MACH architecture. This is a technology approach that supports composing your business solutions using different software suites.

It frees your businesses to choose the best tools for your development and marketing teams so that you achieve optimum results.

MACH stands for…

• Microservices: Independent business functions that are easy to deploy and manage

• API-first: APIs make it possible to integrate applications or services

• Cloud-Native SaaS: Software-as-a-Service uses the cloud

• Headless: Decoupling experience delivery from the back-end logic

Ditch your silos and maintain data integrity for a more seamless internal infrastructure!

This will not only save you money in the long term, it could also save you a lot of headaches. Why? Because old technologies become outdated and need updating, or even replacing.

If you haven't considered Sitecore's composable technologies then this may be an ideal time. Its latest composable offerings are a great opportunity for you to add bolt-ons that will drive your business forward.

What are composable bolt ons?

The Sitecore Experience Platform, Experience Manager, and Experience Commerce offer the ‘traditional’ features for your content, experience, and commerce needs. But now, Sitecore also offers composable technologies for the entire business spectrum:

• OrderCloud

• Discover

• Content Hub

• Customer Data Platform

• Send

• Symphony

• Personalize

4 reasons composability beats siloed tech

If you choose Sitecore's composable tech you’ll benefit from:

1. Freedom of choice:  Choose the composable tech that’s best for your business and seamlessly integrate it 

2. Attain ROI quicker: Because it’s easy for your dev teams to implement the composable modules of your choice, there’s a better chance your ROI will be higher and arrive quicker

3. Flexible development and fast delivery: The API-first approach means your teams can build with effective tools and deliver projects a lot quicker

Working with Codehouse

If you’re considering Sitecore as your next platform, or are already using it, then a technology partner like Codehouse will get you up and running.

We’ve been working with Sitecore for over 15 years. In that time we’ve built a lot of websites. We’ve even picked up a few Sitecore awards along the way.

Get in touch to talk about your next digital transformation project.