AA reports 15% increased revenue through award-winning partnership

The AA's digital transformation program involved the re-development of five key sections with the aim of generating demand for products, driving cost savings, improving the customer experience, exposing The AA to a wider audience and differentiates the AA brand.

24%

increase in online traffic and 15% increase in revenue

Sitecore Ultimate Experience Award

awarded for the most outstanding project in the UK

16 page templates

developed to provide ultimate flexibility

Complex integrations

with core back-office business systems

Personalisation

with custom rules throughout the site

Sitecore training

enabled the AA's dozens of content editors

Sitecore Leadership

The Codehouse team brings together a wealth of experience, boasting over 20 collective years of Sitecore Technical, Strategy, and Ambassadorial MVP accreditation.

As proud members of the global community of skilled professionals dedicated to advancing Sitecore technology, we consistently strive to exceed expectations.

We are synonymous with reliable technical expertise and strategic thinking.

Our Sitecore optimisation and technical offerings stem from the collaborative efforts of our MVPs, who continuously explore innovative approaches to enhance the delivery of exceptional strategic and technical solutions.

Take the time to meet our MVP team, we are ready to roll up our sleeves and get to work!

Meet our MVP's

Sitecore Leadership

The Codehouse team brings together a wealth of experience, boasting over 20 collective years of Sitecore Technical, Strategy, and Ambassadorial MVP accreditation.

As proud members of the global community of skilled professionals dedicated to advancing Sitecore technology, we consistently strive to exceed expectations.

We are synonymous with reliable technical expertise and strategic thinking.

Meet our MVP's

Sitecore Leadership

The Codehouse team brings together a wealth of experience, boasting over 20 collective years of Sitecore Technical, Strategy, and Ambassadorial MVP accreditation.

As proud members of the global community of skilled professionals dedicated to advancing Sitecore technology, we consistently strive to exceed expectations.

We are synonymous with reliable technical expertise and strategic thinking.

Meet our MVP's

Sitecore Leadership

The Codehouse team brings together a wealth of experience, boasting over 20 collective years of Sitecore Technical, Strategy, and Ambassadorial MVP accreditation.

As proud members of the global community of skilled professionals dedicated to advancing Sitecore technology, we consistently strive to exceed expectations.

We are synonymous with reliable technical expertise and strategic thinking.

Meet our MVP's

Inner workings

Every project throws up challenges and this one is no different. Streamlining the flow of data to and from Sitecore 8.1 to The AA's external business systems required complex integration and custom development.

Connecting systems from sales journey, tag management, analytics and social channels to vehicle databases, weather and online chat systems, means The AA delivers an uninterrupted user experience to its customers.

a person driving a car taken from the rear seat

Content with a personal touch

Sitecore's impressive Experience Editor is fully utilised on this website. The complexity of the many page templates and the contextual modules required for each page makes the Experience Editor ideal for quickly creating and personalising content.

Sitecore has many out-of-the-box personalisation rules, but to cater for The AA our development teams created additional custom rules driven by campaign types, promotional codes and existing users.