A gastronomic experience
Following the success of wagamama’s main website launch, which makes the food the hero, Codehouse has helped wagamama breathe new life into its ecommerce website.
Take-out, wagamama’s updated ecommerce Sitecore website, retains the impactful and tantalising look and feel of its sister site. Like the main site, the user journey has been refined to achieve more customers moving through to make bigger orders.
Streamlining the journey
Using the guest login reduces the transaction time, which has dramatically reduced the drop off rate by 13%. To manage cart abandonment email addresses are collected. When a shopping cart is abandoned, a triggered email reminds the customer of this with a prompt for them to continue shopping.
Registered/logged in users can also view their favourite food, last orders and most commonly selected products, with the added option of re-ordering previous take-outs. Responsiveness too is supported on mobile devices ensuring that the visitor experience isn’t compromised.
Under the bonnet
There are many clever features that make take-out perform as well as it does. Google Maps integrates with wagamama’s ecommerce site. This allows visitors to see the nearest wagamama restaurants based on their location. Maps, directions and distance calculators to other wagamama restaurants further afield also feature.
take-out has extensive product catalogues. Complex integration between Sitecore and wagamama’s external retail system, Micros, ensures product catalogues are coordinated and reflected on the site. There are also other integration points to WorldPay and Authorize.net, which handle payments from UK and USA customers respectively.
Visit the wagamama take-out website at takeout.wagamama.com
