Zuken grows mailing lists through dotmailer integration

Integration is a complex operation. Our task was to integrate dotmailer with Zuken’s Sitecore website so that email data captured on Zuken.com is synchronised with dotmailer. To ensure data integrity, it was important that the information of existing dotmailer users (when they register on Zuken.com) is overwritten with the new data previously stored in dotmailer.

Automated

re-subscribe process via user account for opted out visitors

Consistency

n opt-out/in requests between website and email

Ability

to build and segment mailing lists

Maintained

the integrity of data

Sitecore Leadership

The Codehouse team brings together a wealth of experience, boasting over 20 collective years of Sitecore Technical, Strategy, and Ambassadorial MVP accreditation.

As proud members of the global community of skilled professionals dedicated to advancing Sitecore technology, we consistently strive to exceed expectations.

We are synonymous with reliable technical expertise and strategic thinking.

Our Sitecore optimisation and technical offerings stem from the collaborative efforts of our MVPs, who continuously explore innovative approaches to enhance the delivery of exceptional strategic and technical solutions.

Take the time to meet our MVP team, we are ready to roll up our sleeves and get to work!

Meet our MVP's

Sitecore Leadership

The Codehouse team brings together a wealth of experience, boasting over 20 collective years of Sitecore Technical, Strategy, and Ambassadorial MVP accreditation.

As proud members of the global community of skilled professionals dedicated to advancing Sitecore technology, we consistently strive to exceed expectations.

We are synonymous with reliable technical expertise and strategic thinking.

Meet our MVP's

Sitecore Leadership

The Codehouse team brings together a wealth of experience, boasting over 20 collective years of Sitecore Technical, Strategy, and Ambassadorial MVP accreditation.

As proud members of the global community of skilled professionals dedicated to advancing Sitecore technology, we consistently strive to exceed expectations.

We are synonymous with reliable technical expertise and strategic thinking.

Meet our MVP's

Sitecore Leadership

The Codehouse team brings together a wealth of experience, boasting over 20 collective years of Sitecore Technical, Strategy, and Ambassadorial MVP accreditation.

As proud members of the global community of skilled professionals dedicated to advancing Sitecore technology, we consistently strive to exceed expectations.

We are synonymous with reliable technical expertise and strategic thinking.

Meet our MVP's

How it was done

To eliminate multiple calls to web services when validating username and password, we sped up the calling process by utilising the dotmailer Application Program Interface (API) Software Development Kit (SDK). For the re-subscribe process, we used a simple HTML template generated from dotmailer, which also uses elements in Zuken’s Sitecore CMS.

The sign-up form allows users to re-subscribe once unsubscribed using the same used for new registrations. To make the registration journey seamless. The interception of unbranded HTML responses make it appear as though website visitors have not left Zuken’s website.

It's a fantastic looking site that is already showing promising results, with an increase in average order value over the old site, and a decrease in telephone orders/shift to online orders.

Mark Knight | Zuken

It's a fantastic looking site that is already showing promising results, with an increase in average order value over the old site, and a decrease in telephone orders/shift to online orders.

Mark Knight | Zuken

It's a fantastic looking site that is already showing promising results, with an increase in average order value over the old site, and a decrease in telephone orders/shift to online orders.

Mark Knight | Zuken